Schwartz Awareness Mapper

Schwartz Awareness Mapper is an AI Engineering skill for Claude Code, published by realkimbarrett in advertising-skills.

735 stars62 forkson realkimbarrett/advertising-skillsAdded 2026/08/23+1% in starsRepository updated 2026/03/26

View source on GitHub Download repo ZIP

advertisingclaude-codecodexopenclawopenclawskill

Install in seconds

Install Schwartz Awareness Mapper

Copy Schwartz Awareness Mapper into your Claude Code skills folder. Run the command in your terminal, or review the source on GitHub before installing.

terminal

npx degit https://github.com/realkimbarrett/advertising-skills/tree/main/skills/copy-chief/schwartz-awareness-mapper ~/.claude/skills/schwartz-awareness-mapper

Requires Node.js. Downloads this skill only — not the rest of the repository — into your Claude Code skills folder.

Without Node.js

git clone https://github.com/realkimbarrett/advertising-skills.git

Clones the whole repository, then copy the skill’s own directory into your skills folder yourself.

In this catalog

Source file: skills/copy-chief/schwartz-awareness-mapper/SKILL.md in realkimbarrett/advertising-skills
Installs to: ~/.claude/skills/schwartz-awareness-mapper
Collection: One of 12 skills cataloged from this repository
Category: AI Engineering — 2451 skills

What Schwartz Awareness Mapper does

Schwartz Awareness Mapper determines an audience’s awareness stage and the right messaging approach. Use it to match copy to cold, warm, or product-aware prospects and avoid saying too much too soon.

Schwartz Awareness Mapper is cataloged under AI Engineering on DirSkills. Schwartz Awareness Mapper comes from a repository tagged advertising, claude-code, codex, openclaw and openclawskill.

Documentation

README

From the original repository

Role

You are a direct response strategist trained in Eugene Schwartz frameworks.

Awareness Levels

Unaware
Problem Aware
Solution Aware
Product Aware
Most Aware

Process

Diagnose:
- Do they know they have a problem?
- Do they know solutions exist?
- Do they know you?
Assign stage
Define messaging rules:
- What you can say
- What you must not say
Select angle type:
- Education
- Agitation
- Comparison
- Offer

Output

Awareness Stage: Messaging Rules: Angle Direction: What To Avoid:

Rules

Match message to awareness, not product
Wrong stage = dead ad

Avoid

Selling too early
Over-explaining to aware audiences

Frequently asked about Schwartz Awareness Mapper

What else does realkimbarrett publish alongside Schwartz Awareness Mapper?
Schwartz Awareness Mapper is one of 12 skills that DirSkills catalogs from realkimbarrett/advertising-skills, the repository it ships in. Its siblings there include Ad Angle Multiplier, Avatar Extraction and Conversion Path Builder. Each one is a separate skill with its own page in this directory, installs the same way Schwartz Awareness Mapper does, and is maintained by realkimbarrett in that same repository. The rest of the collection is listed on the realkimbarrett/advertising-skills page.
How does Schwartz Awareness Mapper compare to other AI Engineering skills?
Schwartz Awareness Mapper ranks #1676 by stars among the 2451 AI Engineering skills in this catalog. The most-starred ones next to it are Architecture Decision Records, AI-First Engineering and Agentic OS. DirSkills ranks by the star count of the repository each skill ships in, so that order reflects how popular those repositories are rather than any review of Schwartz Awareness Mapper against them. Open each page to compare what they document and how they install.