Documentation
README
Influence Psychology Framework
Apply six decades of persuasion science — Cialdini's research into why people say "yes" — to product, copy, and sales, ethically.
Core Principle
People don't make decisions rationally — they use mental shortcuts (heuristics) that can be triggered to influence behavior. These shortcuts evolved because they're usually reliable, but they can also be exploited. Understanding them lets you design products, messaging, and experiences that align with how people actually decide.
Scoring
Goal: 10/10. When reviewing or creating persuasive elements (features, copy, flows, campaigns), run the Quick Diagnostic, then score against the bands below and apply the ethics gate. Always report the current score and the specific change needed to reach 10/10.
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