Documentation
README
Jobs to Be Done Framework
Framework for discovering innovation based on a fundamental truth: customers don't buy products -- they "hire" them to do a specific job in their lives.
Core Principle
Job to Be Done = the progress a customer wants to make in specific circumstances.
Key elements of the definition:
- Progress (not goal, not solution) -- the customer wants to move from the current state to a better one
- Circumstances -- context determines the job, not customer attributes (demographics are useless)
- Hiring/Firing -- the customer actively chooses a product for the "job"
Scoring
This is the opening of the README. Read the full README on GitHub.