Documentation
README
Market scan (keep your read current)
Positioning rots. The competitor you sized up six months ago has since rebranded, raised, repriced, or renamed the category. This is the habit that keeps your brief honest about the world outside it.
Use this when: a rival just rebranded or repositioned, a new tool is getting attention in your space, your docs/gtm-cofounder/founder-brief.md competitor answers are more than a quarter old, or you just have the feeling the ground moved and your messaging is answering last year's market.
The core idea
This is the opening of the README. Read the full README on GitHub.