Documentation
README
Next-Best-Action — Event-Driven Advisor Recommendations
Core Concepts
Next-Best-Action Framework
Next-best-action is an advisor productivity and client service methodology that analyzes client data across systems to surface the single most valuable action an advisor should take for each client at any given time. The concept originates in CRM and marketing automation — industries that have long used event-driven recommendation engines to guide customer-facing personnel toward high-value interactions — but its application in wealth management addresses a distinct set of challenges: advisors managing hundreds of client relationships cannot manually monitor every portfolio, life event, compliance deadline, and practice touchpoint across their entire book of business.
This is the opening of the README. Read the full README on GitHub.