Documentation
README
Product Positioning Framework
April Dunford's "Obviously Awesome" methodology: a structured, repeatable process for defining how your product is the best in the world at delivering something a well-defined set of customers cares a lot about. Positioning determines what customers compare you to, which features they notice, and ultimately whether they buy.
Core Principle
Positioning is not messaging. Positioning is context.
This is the opening of the README. Read the full README on GitHub.