Positioning & Story

Positioning & Story is a Writing skill for Claude Code, published by AIDevGTM in gtm-cofounder.

176 stars21 forkson AIDevGTM/gtm-cofounderAdded 2026/08/11+48% in starsRepository updated 2026/08/09

agent-skillsaiai-foundersclaudeclaude-codeclaude-skillsdev-toolsdeveloper-marketingdeveloper-toolsdevtoolsfounder-toolsfoundersgo-to-marketgtmopen-sourcepositioningstartupstartupstechnical-founders

Install in seconds

Install Positioning & Story

Copy Positioning & Story into your Claude Code skills folder. Run the command in your terminal, or review the source on GitHub before installing.

terminal

npx degit https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/04-positioning-and-story ~/.claude/skills/04-positioning-and-story

Requires Node.js. Downloads this skill only — not the rest of the repository — into your Claude Code skills folder.

Without Node.js

git clone https://github.com/AIDevGTM/gtm-cofounder.git

Clones the whole repository, then copy the skill’s own directory into your skills folder yourself.

In this catalog

Source file: skills/04-positioning-and-story/SKILL.md in AIDevGTM/gtm-cofounder
Installs to: ~/.claude/skills/04-positioning-and-story
Collection: One of 18 skills cataloged from this repository
Category: Writing — 1012 skills

What Positioning & Story does

Build a compelling narrative for developer tools by positioning the developer as the hero and a market trend as the villain. Ideal when your messaging feels interchangeable or lacks urgency.

Positioning & Story is cataloged under Writing on DirSkills. Positioning & Story comes from a repository tagged agent-skills, ai, ai-founders, claude and claude-code.

Documentation

README

Excerpt

Positioning & story

Your story is boring without a villain. And you are not the hero of it. The developer is. You're the wise advisor who hands them a better weapon.

Use this when: your homepage explains what your product does before it names the problem, your positioning is interchangeable with three competitors, or nobody feels any urgency to act now.

The core idea

Developers don't buy features; they hire a tool to defeat something that's making their life worse. Get the roles right:

Hero = the developer (never the vendor, never the product)
Villain = the undeniable trend making the pain worse every day
Wise Advisor = you, arriving with a gift (the product)
Inciting event = the change in the world that forces the hero to act now

This is the opening of the README. Read the full README on GitHub.

Frequently asked about Positioning & Story

What else does AIDevGTM publish alongside Positioning & Story?
Positioning & Story is one of 18 skills that DirSkills catalogs from AIDevGTM/gtm-cofounder, the repository it ships in. Its siblings there include Beyond the Wrapper, DevTool Homepage and First 50 Users. Each one is a separate skill with its own page in this directory, installs the same way Positioning & Story does, and is maintained by AIDevGTM in that same repository. The rest of the collection is listed on the AIDevGTM/gtm-cofounder page.
How does Positioning & Story compare to other Writing skills?
Positioning & Story ranks #853 by stars among the 1012 Writing skills in this catalog. The most-starred ones next to it are Article Writing, Social Media Content Calendar and Knowledge Comic Creator. DirSkills ranks by the star count of the repository each skill ships in, so that order reflects how popular those repositories are rather than any review of Positioning & Story against them. Open each page to compare what they document and how they install.