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WritingPython

StoryBrand Messaging

by jeremylongshore

StoryBrand Messaging is a Writing skill for Claude Code, published by jeremylongshore in claude-code-plugins-plus-skills.

2.6K stars384 forkson jeremylongshore/claude-code-plugins-plus-skillsAdded 2026/08/12Repository updated 2026/08/12
agent-skillsaiai-agentsanthropicautomationclaude-codeclaude-code-pluginsdeveloper-toolsdevopsllmmarketplacemcpplugin-marketplaceplugin-systemsaasskills
Install in seconds
Install StoryBrand Messaging
Copy StoryBrand Messaging into your Claude Code skills folder. Run the command in your terminal, or review the source on GitHub before installing.
terminal
npx degit https://github.com/jeremylongshore/claude-code-plugins-plus-skills/tree/main/plugins/business-tools/wondelai-storybrand-messaging ~/.claude/skills/wondelai-storybrand-messaging

Requires Node.js. Downloads this skill only — not the rest of the repository — into your Claude Code skills folder.

Without Node.js

git clone https://github.com/jeremylongshore/claude-code-plugins-plus-skills.git

Clones the whole repository, then copy the skill’s own directory into your skills folder yourself.

In this catalog

Source file
plugins/business-tools/wondelai-storybrand-messaging/SKILL.md in jeremylongshore/claude-code-plugins-plus-skills
Installs to
~/.claude/skills/wondelai-storybrand-messaging
Collection
One of 53 skills cataloged from this repository
Category
Writing1012 skills

What StoryBrand Messaging does

StoryBrand Messaging clarifies brand copy with a narrative framework that makes the customer the hero. Use it for website copy, elevator pitches, landing pages, and consistent sales and marketing messaging.

StoryBrand Messaging is cataloged under Writing on DirSkills. StoryBrand Messaging comes from a repository tagged agent-skills, ai, ai-agents, anthropic and automation.

Documentation

README

StoryBrand Messaging Framework

Clarify your message so customers will listen. Customers don't buy the best products — they buy the ones they can understand the fastest.

Core Principle

The customer is the hero, not your brand. Your brand is the guide who helps the hero win. Position yourself as the hero and you compete with your customer; position yourself as the guide and you serve them.

Scoring

This is the opening of the README. Read the full README on GitHub.

Frequently asked about StoryBrand Messaging

  • What else does jeremylongshore publish alongside StoryBrand Messaging?

    StoryBrand Messaging is one of 53 skills that DirSkills catalogs from jeremylongshore/claude-code-plugins-plus-skills, the repository it ships in. Its siblings there include Agency OS, Anti-Deception and Audit. Each one is a separate skill with its own page in this directory, installs the same way StoryBrand Messaging does, and is maintained by jeremylongshore in that same repository. The rest of the collection is listed on the jeremylongshore/claude-code-plugins-plus-skills page.

  • How does StoryBrand Messaging compare to other Writing skills?

    StoryBrand Messaging ranks #235 by stars among the 1012 Writing skills in this catalog. The most-starred ones next to it are Article Writing, Social Media Content Calendar and Knowledge Comic Creator. DirSkills ranks by the star count of the repository each skill ships in, so that order reflects how popular those repositories are rather than any review of StoryBrand Messaging against them. Open each page to compare what they document and how they install.

More from jeremylongshore/claude-code-plugins-plus-skills

StoryBrand Messaging is one of 53 skills cataloged on DirSkills from jeremylongshore/claude-code-plugins-plus-skills.

See all 53 skills