Documentation
README
StoryBrand Messaging Framework
Clarify your message so customers will listen. Customers don't buy the best products — they buy the ones they can understand the fastest.
Core Principle
The customer is the hero, not your brand. Your brand is the guide who helps the hero win. Position yourself as the hero and you compete with your customer; position yourself as the guide and you serve them.
Scoring
This is the opening of the README. Read the full README on GitHub.