Who Is This For

Who Is This For is a Writing skill for Claude Code, published by AIDevGTM in gtm-cofounder.

176 stars21 forkson AIDevGTM/gtm-cofounderAdded 2026/08/11+48% in starsRepository updated 2026/08/09

agent-skillsaiai-foundersclaudeclaude-codeclaude-skillsdev-toolsdeveloper-marketingdeveloper-toolsdevtoolsfounder-toolsfoundersgo-to-marketgtmopen-sourcepositioningstartupstartupstechnical-founders

Install in seconds

Install Who Is This For

Copy Who Is This For into your Claude Code skills folder. Run the command in your terminal, or review the source on GitHub before installing.

terminal

npx degit https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/02-who-is-this-for ~/.claude/skills/02-who-is-this-for

Requires Node.js. Downloads this skill only — not the rest of the repository — into your Claude Code skills folder.

Without Node.js

git clone https://github.com/AIDevGTM/gtm-cofounder.git

Clones the whole repository, then copy the skill’s own directory into your skills folder yourself.

In this catalog

Source file: skills/02-who-is-this-for/SKILL.md in AIDevGTM/gtm-cofounder
Installs to: ~/.claude/skills/02-who-is-this-for
Collection: One of 18 skills cataloged from this repository
Category: Writing — 1012 skills

What Who Is This For does

Define a real ICP and the developer personas in the sale. Use when the founder says the product is "for developers," can't name who would say no, or is marketing to whoever holds the budget instead of who actually adopts.

Who Is This For is cataloged under Writing on DirSkills. Who Is This For comes from a repository tagged agent-skills, ai, ai-founders, claude and claude-code.

Documentation

README

Excerpt

Who is this for?

"Developers" is not a market. It's a medium. If your ICP doesn't exclude anyone, it isn't one.

Use this when: you describe your user as "developers" or "engineering teams," you can't name a person who is clearly not a fit, or you're aiming your messaging at the VP of Engineering because they have the budget.

The core idea

A usable ICP is specific enough that some people are obviously out. "Every developer" gives you nothing to say, because a message that speaks to everyone speaks to no one. Sharpen until exclusion is possible.

This is the opening of the README. Read the full README on GitHub.

Frequently asked about Who Is This For

What else does AIDevGTM publish alongside Who Is This For?
Who Is This For is one of 18 skills that DirSkills catalogs from AIDevGTM/gtm-cofounder, the repository it ships in. Its siblings there include Beyond the Wrapper, DevTool Homepage and First 50 Users. Each one is a separate skill with its own page in this directory, installs the same way Who Is This For does, and is maintained by AIDevGTM in that same repository. The rest of the collection is listed on the AIDevGTM/gtm-cofounder page.
How does Who Is This For compare to other Writing skills?
Who Is This For ranks #856 by stars among the 1012 Writing skills in this catalog. The most-starred ones next to it are Article Writing, Social Media Content Calendar and Knowledge Comic Creator. DirSkills ranks by the star count of the repository each skill ships in, so that order reflects how popular those repositories are rather than any review of Who Is This For against them. Open each page to compare what they document and how they install.