Browse Skills

Ad Account Auditor audits paid-media accounts for incremental contribution, wasted spend, and measurement integrity using a typed 20-item ROAS profile. It gates decisions with SHIP/FIX/BLOCK/UNDECIDED verdicts from exported data before scaling spend.

Ad Test Designer plans paid-ad creative and landing-page A/B/n and incrementality tests and reads out their results: hypothesis, variant matrix, sample-size/duration/power plan, effect size, uncertainty, and practical significance. Use it when you need to design a test or judge whether a finished test result is statistically and practically material.

Attribution Reconciler reconciles platform-reported conversions against a GA4/ecommerce order-ID truth set to de-duplicate double-counted sales, normalize attribution windows and currency, compare attribution models, and read incrementality from geo/holdout tests.

Audience Segment Builder turns customer and GA4 exports into seed audiences, value-based lookalike seed lists, exclusion/suppression segments, and a cross-platform funnel-stage targeting map for paid advertising. Use it when you need to define paid targeting and suppression.

Budget Pacing Monitor reads an in-flight campaign's spend against its intended target curve and returns a pacing verdict, learning-phase status, an over/under-delivery call, and a reallocation trigger. Use it when asked to check pacing, over/under-spending, or spend spikes/stalls.

Channel Registry records and queries social channel state, cadence, governance, voice adaptation, UGC permission, and advocacy facts through an append-only event stream. Use it to register or transition channels and document permissions with revisions and provenance.

Consent Registry records pseudonymous consent, unsubscribe, and erasure events in an append-only stream, and immediately applies suppression tombstones. Use it to log opt-ins, query lawful basis, or check live suppression before sending.

Conversion Value Mapper defines and QAs the conversion value model for value-based paid bidding, mapping margin or net value onto conversions and assigning proxy values to non-revenue actions so tROAS optimizes profit rather than raw order count.

Creator Registry maintains an append-only record of creator identity, rate, rights, exclusivity, compliance events, and performance facts. Use it when you need to check what you paid a creator, update the roster, or review pending proposals.

Fatigue & Frequency Manager reads frequency, CTR, and CVR decay against an early-flight baseline to diagnose creative fatigue or audience saturation and returns Rotate-creative, Widen-audience, or Hold triggers per ad set. Use it when ad performance drops at scale and you need to decide whether to rotate creative or widen the audience.

Launch Registry curates launch facts through an append-only launches event stream with optimistic revisions and derived dossier/calendar views, used when logging a launch, querying a date/embargo, recording a stage transition, or updating submissions/outcomes.

Offer Claims Registry curates the exact wording, evidence, disclosures, terms, and review dates for marketing claims and live offers through an append-only claims event stream. Marketing teams use it to register claims, log current offers, or trace the proof behind a figure.