Browse Skills

Fatigue & Frequency Manager reads frequency, CTR, and CVR decay against an early-flight baseline to diagnose creative fatigue or audience saturation and returns Rotate-creative, Widen-audience, or Hold triggers per ad set. Use it when ad performance drops at scale and you need to decide whether to rotate creative or widen the audience.

Landing Experience Checker preflights a destination page against the ads before launch to verify ad-to-page message match, above-the-fold offer/CTA presence, page speed, form friction, and mobile rendering, returning a pass/fix punch list. Use it for a Quality-Score preflight or pre-launch landing page check.

Launch Registry curates launch facts through an append-only launches event stream with optimistic revisions and derived dossier/calendar views, used when logging a launch, querying a date/embargo, recording a stage transition, or updating submissions/outcomes.

Memory Management manages an agent's authorized HOT/WARM/COLD working memory, including initialization, queries, capture, promotion, archival, and authorized erasure. Use it when asked to remember context, review findings, consolidate notes, or archive stale work.

Narrative Registry records and queries the versioned brand narrative canon, including taglines, message hierarchy, voice/naming rules, and canon re-versions. Use it when someone asks to record or query narrative canon, tagline, message hierarchy, or voice/naming rules.

Offer Claims Registry curates the exact wording, evidence, disclosures, terms, and review dates for marketing claims and live offers through an append-only claims event stream. Marketing teams use it to register claims, log current offers, or trace the proof behind a figure.

Paid Measurement Loop reads back a paid-ads change against a control over a fixed readback window and returns a Promote / Keep-testing / Rollback / Unproven decision. Use it when asked to check whether an ad change worked or to compare ROAS/CPA before and after, with ROI math delegated to roi-calculator.

Placement Exclusion Manager builds brand-safety and exclusion lists for paid ad campaigns before launch, including placement, network, and content-suitability exclusions, and packages A1 brand/placement-safety evidence for auditors.

Product Feed Optimizer audits and rewrites Shopping and Performance Max product feeds to fix disapprovals, missing attributes, and identifier or price mismatches. Use it when asked to optimize a Shopping feed, triage Merchant Center disapprovals, improve product titles/attributes, or build feed-driven PMax asset groups.

Search Term Miner turns a paid search-terms report into new keywords/ad groups from converting queries and a negative-keyword list from wasted spend. Use it to harvest keywords, build negatives, and cut wasted paid spend.

Learn to write SKILL.md files, the building blocks of Claude Code plugins, with a step-by-step guide covering frontmatter schema, instruction design, testing, and iteration.

Step-by-step guide to writing SKILL.md files for Claude Code. Learn how to plan, structure, and test auto-activating skills with proper frontmatter, allowed-tools, and dynamic context injection.