Browse Skills

Attribution Reconciler reconciles platform-reported conversions against a GA4/ecommerce order-ID truth set to de-duplicate double-counted sales, normalize attribution windows and currency, compare attribution models, and read incrementality from geo/holdout tests.

Audience Segment Builder turns customer and GA4 exports into seed audiences, value-based lookalike seed lists, exclusion/suppression segments, and a cross-platform funnel-stage targeting map for paid advertising. Use it when you need to define paid targeting and suppression.

Bid Strategy Planner selects a paid campaign bid strategy—tCPA, tROAS, max-conversions, or manual CPC—and sets the starting target from the account's own conversion history, then groups campaigns into a bid portfolio and lays out a learning-phase entry plan.

Budget Pacing Monitor reads an in-flight campaign's spend against its intended target curve and returns a pacing verdict, learning-phase status, an over/under-delivery call, and a reallocation trigger. Use it when asked to check pacing, over/under-spending, or spend spikes/stalls.

Campaign Architect plans the structure of a paid-ads account, including campaign types, ad groups, targeting, match types, and negative/exclusion hygiene, and scores the ROAS A (Audience) dimension plus structure. Use it when planning paid account structure, picking Search vs PMax, laying out ad groups, or auditing paid-vs-organic cannibalization.

Channel Registry records and queries social channel state, cadence, governance, voice adaptation, UGC permission, and advocacy facts through an append-only event stream. Use it to register or transition channels and document permissions with revisions and provenance.

Cold Outbound Sequencer designs a B2B cold-outbound program including multi-step email sequences, reply-triage branching, domain warmup and send throttling, and CAN-SPAM compliance guardrails. Use it to plan cold email outreach that avoids spam folders and handles replies correctly.

Consent Registry records pseudonymous consent, unsubscribe, and erasure events in an append-only stream, and immediately applies suppression tombstones. Use it to log opt-ins, query lawful basis, or check live suppression before sending.

Conversion Signal QA checks conversion tracking, UTM hygiene, cross-platform dedup rules, and attribution-window alignment before a paid advertising launch. Use it to build a pre-flight checklist and UTM/event spec when you need to verify measurement plumbing is trustworthy.

Conversion Value Mapper defines and QAs the conversion value model for value-based paid bidding, mapping margin or net value onto conversions and assigning proxy values to non-revenue actions so tROAS optimizes profit rather than raw order count.

Creator Registry maintains an append-only record of creator identity, rate, rights, exclusivity, compliance events, and performance facts. Use it when you need to check what you paid a creator, update the roster, or review pending proposals.

Entity Registry audits and maintains machine-facing entity identity by recording and reconciling canonical Knowledge Graph facts like sameAs, schema, disambiguation, and AI-recognition evidence with provenance. Use it to optimize entity presence, reconcile an identity, or update canonical facts.